I am the founder and CEO of Elite SEM Inc., an award winning Digital Marketing Marketing Agency. Elite SEM was founded in 2004 and recently won the best search agency award in 2014 and 2013 at the U.S. search awards. I'm also the CEO of Coffeeforless.com which sells coffee at discounted prices. Coffeeforless.com was launched in 1998 and has shipped over 1 million orders.
You will find me teaching Search Engine Marketing at New York University. I've been an Adjunct Professor at NYU for over 9 years. I was one of the first instructors to teach Search Marketing at NYU. The search engine marketing classes cover paid search and search engine optimization.
I graduated from The George Washington University with a Bachelors degree in Entrepreneurship. Currently, I reside in Philadelphia, PA but commute on a weekly basis to New York City.
I'm a member of a number of entrepreneur and professional networks such as Entrepreneur's Organization, Young Presidents Organization and The EMOB.
Starting Elite SEM
As the founder of Elite SEM, I see what I created as a disruptive model which I set out to do. Google disrupted the Yellowpages, you have companies like Uber who disrupted taxis and car sharing. The agency space I think was right for disrupting. A typical organization has the top down approach where you have the CEO at the top and then the VP's and then the account managers. Elite SEM has the opposite approach, the most important persons in the pyramid are the account managers, the people who are actually talking to the clients.
So our organization managers are not there for their agenda or my agenda but they are there to help grow the account managers, to help them be the best people they can be. I give them the freedom to create and to come up with ideas that are better for the company. I also treat them as business owners, they can have unlimited vacation and sick days, work from wherever you want to work but just make sure your clients are happy. As we get more clients that are paying us more revenue and more profit the employees will also grow with the company. And if you we lose clients you're feel it. Our profit share program allows the employees to get 50% share of the profit their clients bill. Its a risk and reward program. Everyone works together and is incentivized together.
Ben Kirshner speaks about disrupting the agency model by starting Elite SEM
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